3rd Pop-Up Exclusive Event: "Product Planning Meeting"

The "Product Planning Meeting" was a limited-time popup event also held at the March 1st popup.

When it comes to bags for travel, everyone has different preferences and priorities.
We started this project hoping that by incorporating direct feedback from our customers, we could create something they'd love even more.

Attendees of the previous planning meeting were delighted to see the finished sample, and we received many valuable opinions again this time.
We also received a lot of feedback from first-time participants that will be very helpful for developing new products.

This time's theme was "mini backpack."

Scenes from the second planning meeting

In fact, midway through development, we were unsure whether we should make it even smaller and lean into a more fashion-forward design.
However, during the planning meeting, we received feedback such as, "The whole reason people buy a backpack is because they absolutely want both hands free!"

Indeed, if we make it too small and cute, we might not even be able to secure enough space for a water bottle, defeating its original purpose.
(By the way, in English, this situation is called defeating the purpose.)

So, we thoroughly re-evaluated the size and decided to launch a backpack next year that our customers will truly love!
The entire team is even more motivated now.

Customers trying out the actual product