Does a travel brand mass-produce bags that are only used for travel?

Tokyo, Beijing, Hawaii, Los Angeles, and then back to Tokyo.

For me, someone who still travels abroad once a month and has moved much more than most, starting and succeeding with a travel brand has always been a dream.

To use a "One Piece" analogy, it was like Laugh Tale for Luffy.
To reach it, I took a detour.

"If I'm going to start a travel brand, shouldn't I first gain influence on social media?"

With that in mind, I steadily built up my social media presence since I was 23.
With a total of 700,000 followers, some say "the total follower count means nothing," but for me, it was like an Eternal Pose guiding me towards my dream.

To put it simply, as there are too many manga metaphors,
I took a long detour through social media for the dream of launching a brand.

And last year, at 28, I finally launched my dream travel brand, "369 (MIROKU)."

"Wouldn't a bag with a belt be convenient for travel?"
"Wouldn't combining a drawstring bag with a modern tote make it iconic and cute?"

Through trial and error, the previous "Yui" and "Aya" were born.

Traveling with a bag I created myself.
It was a more exhilarating experience than I imagined.

However, during my travels, I suddenly realized something.

The tote is cute, but I use it more often for work in Tokyo.

I made it as a travel bag, but is it actually hardly used during travel?! This was a blind spot.

Every time I saw people posting on social media, I was incredibly happy.
But at the same time, I thought it might be left in a corner of the hotel after use at the airport, not to be used again until the night before packing.

Then, I realized something else.

Even though I have nearly 20 bags in my closet,
I always take only one or two with me when I travel.

Why those bags?

One day, I opened my closet and re-examined the bags I had instinctively chosen, and tried to articulate the reasons.

① It fits a plastic bottle (I can't be without water)
② It's incredibly light
③ A perfect size, not too small and not too big
④ A design that naturally blends with any outfit

As I savored the reasons I had articulated myself, I felt convinced and thought:

"Can't I embody these conditions as 369?"

Not to make bags for travel, but
to make bags that are used during travel.

That was the impetus behind creating a mini-bag.

 

The drawstring bag's design inherits the spirit of "Yui" and "Aya."
Its form is more standard and timeless.

Its astonishing lightness is even less than an iPhone!

And after the mini-drawstring bag was completed, the first country I visited was Taiwan.

On that trip, for the first time,

from the airport to city walks, cafes, night markets, and until my return home,
I experienced the sensation of continuously using 369 products from beginning to end.

"It's genuinely being used during the journey."

It was more gratifying than I imagined,
and I quietly became convinced that this was the travel bag I wanted to create.

Not just for travel,
but to be a partner throughout the journey itself.

Abroad, it can sometimes be a lonely place.

Language barriers, unfamiliar cultures,

Although I am trilingual now,
my language skills and ability to adapt to any environment are not innate.

They are merely "by-products" acquired as a result of experiencing the hardships of surviving abroad much more than others, I would even say three times more.

If 369 (Miroku) could accompany you during such times,

This is the "travel brand" that 369 (Miroku) aims to be.

by Yuna